MediaTek launches a new 4K smart TV chip MT9638, opening the era of AI video and audio

MediaTek announced the latest 4K smart TV chip MT9638, integrated independent AI processor APU, fully play AI energy efficiency, support AI super resolution (AI-SR), AI image quality enhancement (AI-PQ) and AI voice assistant AI technology, while having MEMC motion compensation function. With high performance and optimization in visual image, MT9638 will help TV manufacturers create more competitive mainstream 4K smart TVS.

Chen Junkun, general manager of MediaTek TV Division, said: "With the highly intelligent and diversified development trend of smart home devices, smart TVS are subtly changing the living room ecology of consumers, and a new era of AI intelligent video and audio has begun to emerge." MediaTek has been deeply engaged in the field of TV chips for more than 20 years, and has formed technological leadership in AI application, video and audio game entertainment experience, smart life and other fields. With the advanced technology of TV chips and comprehensive product portfolio, MediaTek will continue to lead the smart TV market in the new era."

MediaTek has a rich technical reserve in the field of TV chips, thanks to the energy efficient AI computing of MediaTek APU, enabling smart TVS to achieve AI image quality enhancement (AI-PQ) and AI Super resolution (AI-SR). AI-PQ uses artificial intelligence to identify content scenes, adjust the color saturation, brightness, sharpness, dynamic compensation and intelligent noise reduction of the picture frame by frame for different scenes, and then improve the overall picture quality. AI-SR technology improves the resolution of the original image through multi-frame fusion, allowing users to obtain higher resolution and clearer picture quality.

In addition, smart TV will become one of the linkage control centers of smart home devices, MediaTek also actively promotes the popularization of advanced technologies such as variable refresh rate (VRR), Wi-Fi 6, HDMI 2.1 in the smart TV market, and brings innovative human-machine interaction through AI voice, AI video calling and other applications. Help the interconnection of smart home devices, strive to build the living room into a home entertainment center, and comprehensively upgrade the entertainment experience of TV users.

MediaTek's new 4K smart TV chip MT9638 not only delivers strong performance, but also supports several leading technologies, including:

●The MT9638 is highly integrated with a multi-core CPU, Arm Mali-G52 GPU, and an independent AI processor, MediaTek APU, to provide powerful performance and make your TV system run smoothly without stuttering.

● Support AI image quality enhancement technology (AI-PQ), intelligent recognition of content scenes, optimize the color saturation, brightness, sharpness, dynamic compensation and noise reduction of each frame, improve the overall picture quality.

● Support AI Super resolution technology (AI-SR), can intelligently improve the resolution of the picture, make the picture clearer, combined with MEMC dynamic compensation to provide a more exciting 4K viewing experience.

● Support AI voice interaction, and TV manufacturers can integrate voice assistants to realize user voice control TV or linkage with other iot terminal devices.

● Support up to 4K resolution 60Hz refresh rate, AV1/HEVC/VP9 encoding format.

● Support HDR10+, support more than 2000 areas of the partition dimming display.

● Support Dolby Panoramic sound, DTS Virtual X virtual surround sound.

● Support HDMI 2.1a, USB 3.0 interface, extensible to support Wi-Fi 6 solution.