Samsung and Naver plan to jointly launch AI chips in the second half of this year

     Two South Korean tech giants, Samsung Electronics and Naver Corp, have entered into a partnership agreement to jointly develop a generative artificial intelligence platform that will be used for enterprise applications and aims to compete with global AI tools such as ChatGPT. According to foreign media reports, the two sides have officially signed a cooperation agreement.

     Naver is South Korea's largest online and search engine operator, and reports suggest it will take semiconductor-related data from Samsung to create a generative AI, which will then be further refined by Samsung. The AI tool will support Korean and will first be used by Samsung's Device Solutions (DS) division, which includes its semiconductor business.

     It is reported that the two sides plan to launch the AI tool as early as October this year, and after testing, expand its application scope to Samsung's other businesses, including the device Experience (DX) department responsible for smartphones and home appliances. Through this partnership, Samsung will have an in-house AI tool that can improve the company's productivity while preventing the leakage of sensitive trade secrets using platforms developed by other companies, and Naver will improve its chances of breaking into the global enterprise AI market.

     Samsung and Naver also plan to launch AI chips in the second half of this year to compete with GPU products from companies such as Nvidia. In December, two South Korean companies said they were working on next-generation AI chips optimized for hyperscale AI platforms. When completed, these AI chips will replace the Nvidia chips currently used in Naver's AI platform. According to market research firm Gartner, the global AI chip market is expected to grow from $23 billion in 2020 to $70 billion in 2025.