TDK and Goodyear will collaborate to drive the development of tire smart technology

     TDK Corporation and Goodyear Tire & Rubber Company have announced a partnership to drive next-generation tire solutions designed to accelerate the development and adoption of integrated intelligent hardware and software in the tire and automotive ecosystem.

     The two companies plan to combine TDK's software, sensor and electronic component expertise with Goodyear's expertise in tire development, smart solutions and industry trends to bring robust tire sensing systems to market.

     "As technology in the automotive industry continues to advance, so does the need for real-time intelligence, from roads to tires to cars. Together, this alliance will facilitate technology and customer access to the highest performance sensor technology on the market." "We look forward to working with Goodyear, a leader in the global automotive market," added Jim Tran, general manager of TDK Americas and deputy general manager of the Technology and Intellectual Property Center.

     The two industry leaders are conducting market research and technology exploration to seek joint solutions that will provide actionable insights for improving vehicle performance, safety and efficiency.

     "Partnering with an influential organization like TDK is essential for further innovation in the field of intelligence. TDK's expertise in sensors and electronics will help to get the most out of the tires." Chris Helsel, Goodyear's senior vice president of Global Operations and chief Technology officer, said: "We are moving towards a future of mobility where the car itself is smarter, safer and more sustainable. And partnerships like this can play a key role in achieving those goals."